The term " sale" and the sales process can be easily misunderstood, even by those in the profession. This is the misunderstanding that has resulted in less than the reputation of the profession as a whole. This is also what allows teachers to the profession to rise rapidly above their peers, enabling them to ascertain the financial success and respect in the community.
For sale , by definition, means to exchange something of value to someone , usually an amount of money agreed upon by both parties. Sometimes , the sale may result in paying more money , but most people refer to trade or barter . Otherwise, the sale is, of course , or purchase. I have not met many people who have struggled with the need to buy or sell. The questions are based on the act or process of existing sales in the market ..
The sales process is essentially the communication that takes place between the seller and buyer. Is the content of this communication has the potential to make the experience enjoyable and mutually beneficial or it can become a source of distress and dissatisfaction .
Some customers can easily see this process as full pressure. Others see it as an opportunity for the seller and sometimes exaggerated view sales invoice as downright misleading. These perceptions are created by buying past experiences and behavior of many, too many sellers.
Problems arise ideas that the sale process should be. From the buyer's perspective , there are essentially two basic positions .
1 - The majority wants the sale process to involve a fact, an honest representation of a product or features, advantages and benefits of the services so that you can make an informed purchase decision and take possession of anything at a price affordable . These buyers are looking for justice and honesty.
2 - A very small group , but growing number of buyers view the duration of the sales process as an opportunity to enjoy the seller somewhat misleading . They believe that the process of blood - sport where anything goes and winning is everything . For the purposes of this article, I will miss this group because teachers have skills to combat this behavior and allows no space to explore here .
From the seller's perspective , there are two basic positions .
1 - The first is the mistaken view of many sellers who misrepresent the deed that the need to convince someone to buy something they do not need or want, but your organization must have . These vendors may use a variety of questionable tactics to do the job . This approach can sell something short term , but usually is not sustainable, and that alienates customers . Estimate that up to ninety percent of marketers say they subscribe to this misinterpretation of unethical selling process .
2 - The second is the control view sales. Teachers understand that successful selling is not and never should be considered an event win / loose . He did not need to oppose the seller against the buyer . Mastering the sellers , although payroll provider must understand their role in the equation of the sale. It is the role of "independent" service for the buyer and seller. Understanding this concept puts Master Salesman in an exclusive class of their own. Again, they will earn more money, they reach countless references, enjoy repeat business with existing clients and respect of the community. What is better than to be despised , is not it?
Question relevant vendor master to discover the needs and desires of the problems of buyers, then carefully match a product or service to meet the needs and desires. The teacher has full knowledge of the product and not exaggerate the benefits of your offer. The teacher does not use deceptive tactics to facilitate a transaction . The sales process should lead to finding win / win if you should consider a very successful operation . The choice is yours . I suggest you choose wisely.
Jim Manson is a trainer , consultant and author of accomplished sales experts . Jim has published three new powerful " in control" e- books to help you win more, more often. " An Introduction to the mastery of sales ", " sales mastery " and the owners and sales managers , "Managing your sales floor Master " are all ready to turbo charge your career in sales or service.
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